The Challenge
This brand was essentially invisible on Reddit. Their competitors were constantly being recommended across travel subreddits while this platform's name never came up. They had a solid product and happy customers, but none of that mattered if nobody on Reddit knew they existed.
Our Approach
We showed up where people were already planning trips. Instead of pushing the platform, we created founder-led content: real travel stories, personal recommendations, insider tips. Mentions came later, naturally, after we'd already provided value.
The Results
- Generated 2M+ views across campaign accounts
- Went from completely unknown to one of the go-to recommendations in European travel subreddits
- Ranked on first page for travel-related searches on both Google and Reddit
- Built sustainable presence that continues driving recommendations after campaign ended









